Office Address

Sheldon, WI

Contact Mail

support@togetinfocus.com

How Cannon CDJR Boosted Appointments with InFocus Solutions

The Challenge

Cannon CDJR was pouring money into digital leads, but most of them weren’t being followed up with. Set rates were around 3%, and almost nobody was showing up. The sales team didn’t have the time or structure to keep up with every internet lead, and too many opportunities were slipping through the cracks.

We stepped in to fix that. Our team took over follow-up from Day 1—calling, texting, and staying on top of every lead. We built a system the dealership could trust, backed by real people, not bots. Within weeks, set and show rates jumped, and the store started seeing steady foot traffic from leads they were already paying for.

What Made the Difference

Real People, Not Robots

We assigned trained agents to work every internet lead—fast, personal, and persistent. No bots. No canned scripts.

Immediate Follow-Up

Every lead got a call, text, and email the same day it came in—so no one got cold before they were even contacted.

Clear CRM Updates

We updated lead activity directly in the dealership’s CRM. The sales team had visibility, and nothing slipped through the cracks.

How We Stepped In

Results Summary

With internet leads slipping through the cracks, Cannon CDJR needed results — fast. Within 30 days, they saw a complete turnaround in lead performance, all without increasing their marketing spend.

Leads That Stick

Set rate jumped from 3% to 32% once trained agents took over and follow-up took place.

Feet in Showroom

Show rate climbed from under 1% to over 60% — appointments started showing up.

Results in Weeks

We turned things around within the first 30 days — no extra ad spend needed.

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