A large, multi-rooftop RV dealership in the western U.S. was sitting on aging inventory and needed to close out the year strong. They planned a year-end clearance event, but with traditional advertising underperforming and foot traffic down, they needed a faster, more precise way to reach ready-to-buy RV shoppers—and convert that attention into real sales.
InFocus Solutions activated its strategic marketing team to build a highly targeted digital campaign focused on in-market RV shoppers across the state. By combining email, display, and OTT video, we ensured these promotional units were seen by the right audience on the right platforms—at the exact time they were looking to make a purchase.
Project
End-of-Year Sales Push
Client
Multi-Rooftop RV Dealer
Category
Digital Marketing
Location
Western U.S.
Year
2024
What Made the Difference
Audience They Didn’t Have
We provided a new, targeted email list of RV shoppers and enthusiasts in their market—expanding reach beyond their existing database.
Video That Drove Action
Our OTT video ads blended dealership branding with time-sensitive sales messaging to drive clicks, visits, and urgency.
Ads Around the Competition
We geofenced competing RV dealers and served ads to shoppers visiting those lots—keeping our client’s sale front and center.
How We Stepped In
Designed all creative in-house—emails, display, and OTT video
Provided a new audience of RV shoppers outside the dealer’s CRM
Deployed email, display, and OTT ads across key platforms
Geofenced competing dealerships to intercept shoppers
Matched campaign to sales using post-sale reporting
Results Summary
This multi-rooftop RV dealership needed to move inventory fast with a focused, year-end sales push. Over three months, the campaign delivered measurable sales, strong foot traffic, and a clear return—driven entirely by strategic digital advertising and outreach.
Traffic That Counted
Generated 50 walk-ins to the dealership — driven by ads and email, not promotions alone.
Units That Moved
Matched 19 sales directly to the campaign — proof the ads reached buyers ready to act.
Return You Can Track
Delivered an estimated $66.5K profit and a 3.24X ROI—based on verified sales matchback data.